Marketing outline of a selected organisation Assignment

Marketing outline of a selected organisation - Assignment Example Marketing strategy takes into consideration a thorough analysis of external and internal environments. Marketing mix modelling is a key factor during scanning of internal environment. This aspect even includes analysis of strategic constraints and its overall performance. The external environmental factors mainly comprises of target market analysis, customer analysis, competitor analysis along with evaluation of external environmental factors such as political, economic, legal, social and technological. Marketing strategies designed by an organization usually differs from another organization. These strategies are highly dependent on particular business scenario. Real life marketing needs to focus on external environmental conditions, market opportunity, uncertainties, and optimum utilization of available resources. In this study wide array of marketing concepts shall be applied on a UK based organization called Tesco. Tesco is a renowned multinational general merchandise and grocery retailer based in United Kingdom. The company has its retail stores located across 12 countries and is regarded as UK’s grocery market leader. Across the globe Tesco is considered to be second largest retailer in terms of revenue margins. The organization was founded in 1919 and since then it has implemented best marketing strategies. There are widespread aspects which are followed while designing its marketing strategy. Firstly different products or services of Tesco possesses specific target market segment. Their overall positioning strategy states that the firm is focused towards offering quality products at reasonable price. This marketing concept has enabled the company to remain competitive in the market place. In recent scenario the company has diversified into many areas like books, petrol, furniture, clothing, toys, electronics, financial services, internet, telecom, etc. This kind of diversification has supported the company to acquire greater percentage of