International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 5

International Marketing - Essay Example It depends upon the quality of manufacturing and distribution of the products and services. In several cases, sales and acceptance of products depends on country of origin of those products. However, if a product’s country of Origin is UK then the product should avail high marker preference and customer demand as each and every person around the globe perceives that products of these regions are good in quality comparing to other global areas. On the other hand, foreign branding has an effective impact on the sales and acceptance of products. It is true that several organizations use foreign branding strategy in order to achieve significant market growth within the local market place. If an US based perfume manufacturing and distributing organizations develops its brand name in French style then the organization can develop potential customer base around the globe due to that specific foreign brand name. There are specific types of organizations that do not use local brand nam e for the home manufactured products. They use foreign brand name in order to attract the attention of target customers towards the product. 8A: Difference between COO and CE The Country of Origin (COO) is explained as the country where the product is manufactured in the process of production. The country of origin could be treated as the place of origin of the product or where the growth of the product has occurred before expansion. The country of origin is linked with the issues of product quality, customer service, credibility and loyalty. In case the product information is missing, COO could serve as an important clue for the information on product characteristic and the product performance.... This essay approves that development and image of a brand highly depends upon the country of origin of a product. It is true that all the countries around the globe do not follow similar manufacturing and distribution process. In addition to this, similar types of products of various countries s cannot be similar in terms of quality and service. The manufacturing industry in UK could be cited as an example that could take advantage of the aspect of customer ethnocentrism. The manufacturing industry in UK has slowed down after the global financial recession and is trailing in the list of developed countries across the world like USA, Japan, Germany, France and Italy. This is due to the weakness of major infrastructural facilities like the availability of labour, finance, etc. The high cost of labour, tightened parameter for lending would create shortage of source of finance. The higher cost and lesser volume of products would also urge the customers to look for alternative options. This report makes a conclusion that the topics that have been considered for the purpose of presentation have been studied and analyzed as given above. The various questions related to the topic on foreign branding, country of origin and customer ethnocentrism have explored in order to be fully prepared for the presentation of the topic. In both the presentations of week 7B and 8A, the arguments related to the topic have used to expand the topic under the theoretical framework. The examples related to the industry of the domestic market have been used to support the theoretical framework.